Försäkringskassan

59°19'33.2"N 18°03'36.4"E
sthlm - sweden

Streamlining parental benefit registration at the Swedish social insurance agency

Client
Försäkringskassan
Year
2022
Field
UX Design
UX Research
Case
Teaming up with Försäkringskassan, our mission was to simplify information for logged-in parents and expecting parents, ensuring clarity and ease of access. In a team of four other UX designers, I served as a UX generalist, participating in all steps of this case.
Challenge
Försäkringskassan tasked us with addressing their users needs based on a comprehensive analysis. This included determining who's responsible for VAB (staying home with a sick child), optimizing parental leave management, and ensuring correct application processes for parental benefits and VAB. Their problem statement to us was:

"How can we effectively present information on föräldrapenningdagar and VAB-days to logged-in parents and expecting parents?"
Research
We dove into understanding our users through a mix of quantitative and qualitative interviews. For the quantitative side, we crafted an online survey that garnered insights from 60 parents, giving us a broad picture of their needs. To delve into the human side of things, we followed up with nine in-depth interviews to gain a better understandi

From this data treasure trove, two main hypotheses emerged:
  • Streamlining information will empower expecting parents, boosting their confidence and understanding of parental benefits.
  • A revamped user flow, starting from "My Pages" through the VAB process, will make applying smoother and most importantly - easier to remember.
Design
After three design iterations and and two bouts of user testing, we presented Försäkringskassan with a high-fidelity prototype that explored following features:
  • An interactive VAB calendar for easy logging and application.
  • A bird's-eye view of registered children, VAB days, and föräldrapenning statistics.
  • Revamped categories and button-based interactions for more accessible navigation.
  • A handy checklist and guide for expecting parents.
Representatives from Försäkringskassan were very pleased with the design we provided, and we believe our concept will have a positive effect on Försäkringskassan's user-friendliness.

Let's create something great together.

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Inconsu

Concept visualization & user interface design for a brand new B2B start up in the travel industry.

2021
3 weeks
UX / UI designer
Concept visualization
User interface designing
Antonella Jonsson
Rebecka Dahlgren
Denise Swartling

Year

role

task

team

01

Intro

I've been fortunate to work with Inconsu, a brand new and exciting start-up company in the travel business. They want to make traveling easier, safer, and more secure for customers while increasing the sales of travel companies. It's a white label solution that gives travel companies better control of the customer experience.

02

Case

Inconsu needed help with making the first visualization of their product. The main objective of this project was to come up with a design prototype that would showcase Inconsu’s ideas and concepts in an appealing way to investors. While we did have the end users in mind throughout the process, this was a very UI-heavy project that focused on look and feel. 

Inconsu knew what they wanted but weren't sure exactly how these ideas would come in place.

03

Process

Inconsu were open for alternative design solutions if it would improve the user-friendliness of their product. The pre-meeting research was all about looking closer at what other companies in the business have put out. 

After the initial research, mind mapping and ideation, we did a full day of sketching, and we came up with a rough design that was simple and straightforward from a user perspective, while also taking the clients wishes into account. We then went onto build a simple prototype so that we could set the basic navigation and user-centred aspects.

04

Design

The design we did was all about keeping it as simple as possible. Why? Mainly because there is harmony in simplicity. We strived to make a design that would create a sense of calm, while also exude professionalism and safety. Therefore, we only used white and different shades of blue to accentuate buttons and other clickable objects. Everything you can do within the app is reachable through the navigation menu at the bottom and it doesn't take more than 2 or 3 clicks on average to get where you want.

The "persona" we made for this project was a travel company specialized in excursions in South Africa. To personalize the experience of the app, we implemented a tiny "survey" as a part of the sign-up process. In this way, the content shown at the top will be according to the users liking. The app is a end-to-end solution, that gathers the initial exploration of excursions as well as booking and tickets in one place.

05

Results

So what results did we produce? During our final meeting, the client expressed that they were very satisfied with what we had come up with. Peder at Inconsu confirmed a few weeks later, that the company had secured investors thanks to the high-fidelity prototype that visualized the companies’ ideas. My team and I were very happy to hear this because it meant we had accomplished the objective of this project.

“ This was exactly what we needed and more! I am so happy with what you have done for us in such a short period of time."

Peder Swartling, CEO at Inconsu
“ I cannot wait to show this for the potential investors on Thursday. I feel confident."
‍

Jesper Wirdén, CBDO at Inconsu